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Market Entry in Central Asia and the Causasus with OBERAUER
Small and medium-sized enterprises (SMEs) form the backbone of the economy in Germany, Austria and Switzerland. The most successful are those that think outside the box and expand their activities to neighbouring countries and other continents. This is how countless hidden champions have emerged who are successful worldwide with their technologies and products.
At Oberauer, we know that only a well-considered and consistently implemented internationalisation strategy can ensure corporate success in the long term. We will therefore show you the corresponding potential in every project and encourage you to expand into new markets.
A particular strength of our team is genuine insider know-how about the successor states of the Soviet Union. We have founded and managed numerous companies in the region ourselves and therefore know exactly what is important. We are happy to share this knowledge and help you avoid the countless pitfalls that lurk when setting up business in these countries.
Entering new markets ties up considerable management and human resources and incurs substantial costs that sometimes take years to pay off. Careful planning and a systematic approach are therefore a must, because mistakes are particularly costly when it comes to internationalisation. If you involve us, you can turn guesswork into certainty and drastically increase the chances of success for your project. In practice, 5 service packages have proven their worth, which can be used either individually or in chronological order.
START
1
Market study
We tell whether demand and achievable prices are sufficient to meet your expectations.
2
PRE-Feasibility study
A quick check scutinising the technical and financial viability of your project.
3
Feasibility study
A document based on carefully researched facts and figures, including a recommendation to implement your project, to make adjustment to the business model, or to refrain from implementing the project.
3
А
Business model update
Sometimes a market requires a different approach to facilitate success.
4
Implementation plan
5
Startup management
We gladly share our comprehensive experience in getting local business up running.
6
Ongoing support
Human resources, tax, accounting, funding - we remain at your side.
Each service package simultaneously represents a milestone. Based on the lessons learned, Oberauer will recommend either continuing or discontinuing the project. The step-by-step approach makes it possible to estimate the market entry costs very accurately and to limit them if the project turns out not to be feasible. Our experience shows that in many cases, however, feasibility can be established by adapting your business model. We are happy to help with this as well. The overriding goal of the service package is to reach the break-even point within the jointly set deadline.
Even after a successful market entry, you can continue to count on us. With our expertise in specialist areas such as human resources management, accounting, financing or tax advice, we are at your side.